Adjusting to COVID, Sundance to expand footprint nationwide


FILE – In this Jan. 28, 2020 file photo, the marquee of the Egyptian Theatre promotes the 2020 Sundance Film Festival in Park City, Utah. Festival organizers said selections from next year’s edition will also play in at least 20 other cities, radically enlarging Sundance’s scope and potentially connecting it more deeply with local communities. (Photo by Arthur Mola/Invision/AP, File)

NEW YORK (AP) — The Sundance Film Festival, held annually at altitude in the snowy reaches of a Utah ski town, is expanding beyond the mountains.

Sundance, the premier independent film festival, isn’t giving up its home in Park City. But on Monday, organizers said selections from next year’s edition will also play in at least 20 other cities, radically enlarging Sundance’s scope and connecting it more deeply with local communities.

A “bespoke slate” of movies from Sundance’s selection will screen concurrently in indie and community cinemas throughout the U.S. and internationally. Sundance organizers said they are in discussions with theaters in New York, Los Angeles, Nashville, Atlanta, Detroit, Mexico City and many more.

The plan is one of several Sundance is pursuing as it prepares for a very different festival due to the coronavirus pandemic. Sundance, where festival-goers crowd into shuttle buses, bars and local cinemas at the height of winter (and flu season), is re-imagining what it can be should social distancing protocols still be in effect come January 2021.

Like other festivals, Sundance expects to straddle both physical and virtual worlds. Along with the nationwide expansion, Sundance is also readying a more robust digital hub. Last week, the Toronto International Film Festival put forwardplans for a much scaled-down event in September. Other festivals, including May’s Cannes Film Festival, April’s Tribeca Film Festivaland March’s SXSW, were forced to cancel because of COVID-19, though each preserved some components online.

Tabitha Jackson, Sundance’s new festival director, said the circumstances give the festival an opportunity to further its reach and improve accessibility. That, she said, is especially important for festival predicated on launching new voices in cinema and expanding inclusion.

“We are reminded daily of the power of what is made newly visible to us, the importance of what we look at,” Jackson wrote in memo to staff. “My hope for this edition of the Sundance Film Festival is that through a multiplicity of perspectives held by artists and audiences in their various communities we will also come to feel the power of where we look from.”

Jackson stressed the need for flexibility. That includes, she said, potentially postponing a week, starting on January 28 to move away from Inauguration Day on January 20.


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