TOPEKA, Kan. (KSNT) – Saturday, Nov. 28 is Small Business Saturday. It’s an annual event held each Saturday after Thanksgiving.
Small Business Saturday was first observed in the United States in 2010 as an alternative shopping holiday to Black Friday and Cyber Monday. Small Business Saturday encourages holiday shoppers to support small, local brick and mortar businesses in their community.
Small businesses are a major force in the U.S. economy, with more than 27 million small businesses in the United States that generate about 50% of the country’s gross domestic product.